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ICC is dedicated to fully understanding the specific needs of each client, and aims to provide expert advice based on facts to help you reach the success that you and your business deserve.

Neuromarketing

What is Neuromarketing?

Neuromarketing is a new field of marketing which uses measurement tools to study the brain’s responses to marketing stimuli.

Why Do We Use Neuroscience in Marketing?

  1. Assess several ads to identify the top performers
  2. Remove distractions in ads to direct attention where you want it (Video sample on dropbox -the airline video here   Top Examples_Qualtrics)
  3. Determine if any insights can be uncovered for future creative ads

How Do We Measure Neuromarketing?

  • Eye Tracking 
  • Facial Expressions
  • Galvanic Skin Response (GSR)
  • Surveys and Focus Groups
  • Heat Maps of Mouse Movements

How Do We Differentiate Ourselves From Other Agencies?

We understand working within budgets, especially for start up projects.  ICC is a small agency with the flexibility and culture to adapt in a rapidly shifting industry, and our low overhead keeps your projects within a reasonable budget.  

 

We are a crossbreed of fresh marketing ideas and decades of neuroscientific research.  International Creative Consulting is a full service ad agency integrating neuroscience into our designs:

  • Branding
  • Packaging
  • Website design
  • eCommerce/Amazon
  • Social media
  • SEO & blogging
  • Video
  • Business development and restructuring
  • Marketing strategy
  • Data analysis (SPSS, survey analytics, GPower)
  • Quality control
  • Program evaluation

Neuromarketing for Packaging Designs

We know it’s not easy to find a creative design team with proven solutions for luxury branding.
Our packaging concepts are smarter and create a long lasting impression through sensory primers.

NEUROMARKETING PACKAGING

  • Interactive
  • Audible
  • Olfactive
  • Tactile
  • Anticipation
  • Quality

INDUSTRIES

  • Luxury brands
  • Food and beverage
  • Household goods
  • Sporting goods
  • Health and beauty
  • Real estate
  • Consumer electronics
  • Pet products
  • Apparel

OBJECTIVES

  • Simplify purchase decision
  • Focus on quality and appeal
  • Informative to boost customer confidence
  • Enhance competitive advantage
  • Improved perceived value
  • Optimize consumer experience
  • Authentic and memorable
  • Strong visual impression
  • Positive social impact
  • Declutter visual noise
  • Communication is clear and easy to understand
  • Messaging prioritized and minimized
  • Stimulate impulse purchase
  • Establish emotional connection between consumer lifestyle and product function
  • Attention grabbing

DELIVERABLES

  • Branding analysis and strategy
  • Logo creation
  • Website design
  • Advertising
  • Package design
  • Product photography
  • Illustration and 3D mockups
  • Tag line
  • Product messaging
  • Keyword analysis
  • Point-of-sale displays
  • Manufacturing
  • Global logistics
  • Manage budgets
  • Social media management
  • Video
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